There are different kinds of branding opportunities that exist and these can be taken advantage of for strengthening your company’s brand or the image of your different products and services. For instance, the ballpark where the Chicago Cubs play has been named Wrigley Field in the twenties in honor of the owner of the team, William Wrigley Jr. It has also become the name of the chewing gum that helped elevate the ballpark as well as create a distinct and well-known side product which is popular until today. It is an instance of successful outdoor branding that can help you understand how to make use of a brand name and create impressions in the minds of people. For instance, you have seen NASCAR vehicles and drivers have the logo on the vehicles, on their clothes as well as glued on as decals everywhere.
The lesson that you learn is that you need to take on and seize opportunities to promote your brand logo in whichever way you can. You could feature your logo or your name as well as combines the same with a website or phone number details on vehicles that carry your brand, products or services, on social media channels, hoardings, and others.
In order to make your brand image stand out, use graphics, these work great for the content or for social media marketing. When you share articles on Twitter or Facebook, the images grab what the attention of people and help to impress, depending on the kind of content or media that you flash about your products and services. Here is an example of an excellent logo and branding from a local carpet cleaning company Steele Carpet Cleaning:
Besides graphics, in case of physical advertising, the packaging of your products is also important. The shipping boxes, as well as bags that you get manufactured for your products or that you give away to customers at the stores, work as powerful means of brand advertising. Ensure that you opt for the right kind of printing option to create attractive designs as well as useful packaging materials that can be reused by the customers.
In all kinds of official communication ensure that you include your brand logo; this should be part of the email marketing communication as well as on social media buttons, links which can be easily customized.